TOURISM OBJ
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TOURISM THEORY
(1a)
A tourist attraction is a place of interest where tourists visit, typically for its inherent or an exhibited natural or cultural value, historical significance, natural or built beauty, offering leisure and amusement.
(1b)
(i) Obudu Mountain Resort located in Obudu, Cross River State.
(ii) Ibeno beach located in Ibeno, Akwa Ibom State
(iii) Ngwo Pine Forest located in Ngwo, Enugu State.
(1c)
(i) Cultural tourism: It is also called as heritage tourism. People are curious to know about foreign lands and their cultures. Culture is most important factors which attracts tourists to a destination. Cultural tourism gives insight to Way of life of the people of distant land
Dress, jewellery, dance, music, architecture
Customs and traditions, Customs and traditions, Fairs and festivals,etc.
(ii)
Recreational: Recreational or leisure tourism takes a person away from the humdrum of everyday life. In this case, people spend their leisure time at the hills, sea beaches, etc.
(iii) Convention Tourism: It is becoming an increasingly important component of travel. People travel within a country or overseas to attend conventions relating to their business, profession or interest.
(iv) Sports/Adventure: Trips have taken by people with a view to playing golf, skiing and hiking, fall within this category.
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(2a)
A tourist product is a composite product consisting of several tangible and intangible components that enables a tourist to be engaged in a specific activity at one or at several consecutive tourist destinations as well as facilitates a transportation to that destination, accommodation, and entertainment program during the trip.
(2b)
(i) Intangibility
(ii) Inseparability
(iii) No ownership
(iv) Heterogeneous
(v) Immovability.
(i) Intangibility: Tourism products cannot be touched. Tourism products are intangible so after using the product there is no physical proof that one has used it.
(ii) Inseparability:
Another feature of tourism product is that it cannot be separated from the provider, that is, it is inseparable.
(iii) No ownership:
The ownership of a tourism product is not transferable to the consumer. The consumer only owns the right to use the product because he has paid for it for a predetermined period of time or days.
(iv) Immovability:
Another feature of tourist product is immovability. A tourist attraction such as a waterfall, mountain, beach, flora and fauna cannot be moved from where it is originally located to another place.
(v) Heterogeneous
Another characteristic of tourism product is that it is heterogeneous. In tourism, tourists make use of several services, including transport, hotels, restaurants, car rentals, and many types of indoor and outdoor recreational activities.
(2c)
– Souvenirs Outlets
– Moseum
– Gardens
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(7a)
Niche marketing is the business of promoting and selling a product or service to a specialized segment of a market.
(7b)
(i) Unique set of needs
(ii) Ample size
(iii) Sufficient purchasing ability
(iv) Growth prospects
(v) No real competitors
(vi) Customers Goodwill
(7c)
(i) Mass marketing: A mass marketing strategy is about communicating with the largest possible audience. An example of this would be a TV commercial or a massive flyer printing campaign.
(ii) Niche marketing: This is the business of promoting and selling a product or service to a specialized segment of a market.
(iii) Segmentation: This is a marketing term that refers to aggregating prospective buyers into groups or segments with common needs and who respond similarly to a marketing action
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